Skin in the game
I have run my own stores. I know what a bad month costs.
- 2012First online store, Ecopolza: the key product grew from 1 to almost 100 sales a week; a dealer network across Ukraine.
- 2018Умные книги, my online bookstore. Ads tied to orders: 160 → 1,501 orders a year by 2021.
- 2018–21Marketer at an official Toyota dealer: the site reached Google top 1–3 across almost all of Ukraine. Then head of the commercial department at GreenPower.
- 2022Full-scale war. Kharkiv is on the front line. Orders fall from 92 to 12 in a month.
- 2023Rebuilt with SEO and links: search clicks ×3, orders back to 124 a month by February 2024.
- 2024We kept the store running for two and a half years of war. In July 2024 we chose to close it: organising the business in wartime had become too complex.
- 2025 →Technical SEO, speed and automation on my own sites and a partner’s online bookstore — the work above.